A logo is a visual representation of your brand. It’s a symbol, mark, or wordmark that encapsulates your brand’s essence and is easily recognizable.

A good logo is simple, memorable, versatile, and relevant to your brand. It should effectively convey your brand’s personality and be scalable across various platforms.

Brand identity encompasses the visual elements of your brand, including the logo, color palette, typography, and design guidelines. It’s a consistent visual representation that distinguishes your brand.

A strong brand identity involves defining your brand's values, mission, personality, and visual elements like logo and color palette. Consistency across all touchpoints is key to building a strong identity.

Brand colors should align with your brand's personality and resonate with your target audience. Consider the psychology of colors and how they communicate your brand's message.